Stay At Home is a personal project to carry out branding, online adverts, as well as printing applications for a fictional furniture company based in UK. Its pieces of furniture would not be only made by hand, but also, with a modern, delicious style.

For this brand, the logo had to bring up a perfect match between the traditional and the modern. As the logo is the first thing you see in a brand, the design of a piece of furniture is the first thing you see too. That’s why I have wanted to work on a modern typeface for the logo, as the furniture have a modern style. Secondly, as the furniture are handmade, a handwritten font for the slogan expresses the soul of the brand properly. On the other hand, the branding main color was definitely into warm spectrum.