I studied Illustration and Graphic Design in Madrid, finishing just before the 2008 economic crisis hit Spain and the creative industry with it. For the next few years, I pieced together small projects and short-term roles.
A trip to the International Illustration Fair of Bologna gave me clarity: I loved this work, and I wasn’t willing to spend my life doing anything else.
I spent two years as President of the Association of Illustrators of Madrid, rebuilding the organisation's structure and strengthening its creative community, before eventually taking a one-way flight to London with a suitcase and no return ticket.
Over a decade later, I've built brand systems and led campaigns for organisations and global brands alike, and grown from graphic designer into Art Director.
That leap of faith is still the best decision I've ever made.
