Petworth House was born with the clear purpose of not becoming just another real estate agency where the matter is to sell properties, but they really care about finding the perfect house for you, offering a personal and exceptional service. They truly believe in the meaning of "Home sweet home".

In order to bring a warm visual identity into this business, and as a part of its name, I thought about a pet, a Treeing Walker Coonhound dog (affectionate and loving, he also makes a good family companion) as the ambassador of the brand. In addition to this, I chose the orange colour for the logo that, alongside the pet image, accomplishes a warm feeling and reflect the brand values and voice.